Good morning! 

This week’s focus starts with the big news that Apple may stop producing Vision Pro by the end of 2024.

But don’t worry — there’s plenty more to cover today.

In this edition of Unfold Now:

• Elon Musk’s $1 million election stunt is probably illegal

• Apple teases ‘week’ of Mac announcements starting on Monday

— Harman, Unfold Now 

🧠 Apple May Stop Producing Vision Pro by the End of 2024

According to a report from The Information, Apple may cease production of its Vision Pro headset by the end of 2024. This decision comes after the company significantly reduced manufacturing output, suggesting it has enough stock to meet current demand until the end of its expected lifespan. The cutback reportedly began in early summer, indicating that Apple anticipates a lack of consumer interest in the high-priced device, which retails for $3,500.

While some users desire the headset, many potential buyers are deterred by its steep price tag. Industry analysts speculate that Apple might be planning to introduce a more affordable version in the future to capture a broader market. The Vision Pro's struggle mirrors broader challenges in the augmented and virtual reality sectors, which have yet to gain significant traction among consumers.

Why it matters:

The potential discontinuation of the Vision Pro raises important questions about the future of AR and VR technology, particularly regarding pricing strategies and consumer adoption. As tech giants like Apple invest heavily in these technologies, their ability to forecast demand accurately will be crucial for success. If Apple does pivot towards a more budget-friendly model, it could reshape the competitive landscape and make immersive technology more accessible to a wider audience.

Learn more about Apple's Vision Pro and its implications for the future of AR/VR technology from industry analysis and market research reports.

🌍 Elon Musk’s $1 million election stunt is probably illegal

Elon Musk's recent $1 million daily giveaway to voters in swing states has raised significant legal and ethical concerns, with many experts suggesting it likely violates U.S. election laws.

Why it matters:

This controversy highlights the complex intersection of wealth, technology, and electoral politics. It raises important questions about:

1. The role of billionaires in influencing elections

2. The effectiveness of current election laws in the digital age

3. The potential for new forms of voter manipulation using financial incentives

As the 2024 U.S. presidential election approaches, this case may set a precedent for how similar schemes are handled in the future and could potentially lead to new regulations governing campaign tactics and voter engagement strategies.

🏛️ Apple teases ‘week’ of Mac announcements starting on Monday

Apple has officially teased a “week” of Mac announcements starting on October 28, 2024, generating excitement among tech enthusiasts and industry watchers. This announcement follows weeks of speculation about new hardware updates, particularly concerning the anticipated M4 chip.

Why it matters:

This upcoming week of announcements is significant for several reasons:

1. Market Positioning: Apple’s focus on new Mac hardware reinforces its commitment to innovation amid increasing competition in the tech industry.

2. Consumer Anticipation: Updates to popular products like the MacBook Pro and iMac could drive consumer interest and sales, especially as users look for enhanced performance with the new M4 chip.

3. Software Integration: Alongside hardware updates, Apple plans to release iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, which will likely enhance user experience across its ecosystem.

As Apple gears up for this week of announcements, tech enthusiasts are eager to see how these updates will shape the future of their beloved devices.

🚀 In Other News:

1. Why AI companies are dropping the doomerism

2. Google Calendar gets a redesign and dark mode

Thanks for reading today’s edition of Unfold Now! Stay curious, stay informed, and we’ll see you in the next one.

— Harman